Skip to content
inev

Plans · 5 min

What a custom product website costs in 2026

In 2026, a focused custom landing page typically starts around $8,000 and ships in 2–3 weeks. A full product marketing site or compact web app is usually $18,000–$28,000 over 4–8 weeks. Monthly design-engineering retainers for continuous shipping often land near $6,000.

Notebook with figures and a calculator on a desk

By inev Studio · Updated 2026-08-01

Three honest buckets

Spark ($8k, 2–3 weeks) is a sharp landing page or a focused refresh when the offer is already clear. Craft (typically $22k, 4–8 weeks) is the product website or compact app most teams actually need: IA, visual system, production build, SEO, and handoff. Partner ($6k/month) is a senior pod for teams that want continuous shipping without hiring yet.

Those are starting shapes, not a menu you order from a dark kitchen. Scope is confirmed together before we begin so the number and the milestone match.

What moves the price

More templates, more languages, a CMS, complex booking or configurators, and brand-from-zero all add time. A site that explains one product to one audience is cheaper than a platform that must sell three SKUs, a blog, and a logged-in app on day one.

The expensive path is starting without a sentence. If you cannot say who it is for and what should happen next, you are paying the studio to find the offer — which is legitimate work, but it is strategy, not “just a website.”

What you should not pay for

Mystery discovery that produces a deck and no build. Junior staffing after a director-led pitch. Stock component libraries dressed up as a custom system. Unlimited revision language that hides an unbounded timeline.

Prefer 50% to start and 50% on launch, out-of-scope quoted before it begins, and a named person you can email without a ticket portal.

Want this kind of work in the product, not only on the page? Start a project or browse live showcases.

From this note

Short answers worth citing.

Direct answers for search, for AI assistants, and for founders who would rather not sit through a sales deck to learn the basics.

Why not use a $2,000 template?+

Templates are fine when the offer is simple and you need something online this week. They fall down when the product needs a specific argument, a custom flow, or a system your team will extend for years. The cost difference is usually smaller than one delayed launch.

Do you quote hourly?+

No. We quote outcomes and windows. Hourly billing rewards confusion. Fixed shapes — Spark, Craft, Partner — keep both sides honest about what ships.

Keep reading

Next step

Ready for a sharper digital presence?

Tell us what you’re building. We’ll reply with fit, timeline, and a clear first milestone — or an honest pass.